My Ads Aren't Showing Up

My Ads Aren't Showing Up

Summary

If your ads are not appearing on your website, it's possible they may just need a few hours to display for the first time. If they are still not showing up after this initial period, the issue could be related to several common causes, such as incorrect ad tags, a misconfigured consent banner (CMP), ad blockers, or other technical problems. This guide provides a comprehensive checklist to help you identify and resolve the issue.

1. Ad Tag Issues:

Broken or Incorrect Ad Tags: Ensure that the ad tags (scripts) on your site are correctly implemented. Even a small typo or missing element in the code can cause ads to not load.

Outdated Ad Tags: If your ad network has updated its system or you're using old ad tags, they might be incompatible with the new setup. Check  the tags in your Moneybox to make sure you're using the most recent tags.

2. Ad Network Issues:

Ad Blockers: Check if ad blockers (e.g., AdBlock, uBlock) are preventing ads from displaying. Some browsers or users might have ad-blocking extensions enabled.

Consent Banner Missing or Misconfigured: If you're operating in a region subject to GDPR or similar privacy regulations, a CMP banner is required to collect consent from users to show ads. If the banner is missing, misconfigured, or not functioning, ads won’t be served.

Solution:

Ensure that your CMP banner is active, visible, and compliant with regulations like GDPR or CCPA.
Test to make sure that the consent form is properly integrated and is allowing ads to be shown for users who accept. 
Ensure that all the vendors are inserted in the list, if a vendor is missing, it will not able to bid on your site

4. Ad Inventory Issues:

Low Fill Rate: A low fill rate means that there is not enough demand from advertisers for your ad inventory. This could be due to the traffic on your site not matching the audience profile your ad network typically targets.

5. Technical Issues:

Slow Loading or JavaScript Errors: Your site may have issues such as slow loading times, JavaScript errors, or rendering issues that prevent ads from displaying properly.
CDN or Caching Issues: If you’re using a Content Delivery Network (CDN) or caching mechanisms, these may delay or block ad scripts from loading properly.
GAM’s save frame: if you integrated the tags by GAM, please be sure that the save frame is not active. Our tags will not display into a save frame.

6. Ad Placement and Visibility:

Ad Placement Issues: If ads are placed in areas where users can’t see them, such as below the fold or in areas where the page layout is broken, it might seem like ads aren’t showing up.

Visibility Settings: Make sure that your ad placements are visible, and there are no CSS or HTML issues that are hiding the ads from view (e.g., elements with display: none or visibility: hidden).
Ensure that your ad placements are above the fold or in areas where users will actually see them.

7. Traffic Quality:

Low-quality Traffic: If your website’s traffic is coming from sources that don’t match your ad network's audience profile (e.g., bot traffic or low-engagement users), the ad network may not serve ads or might serve very low-quality ads.
Geographical Targeting Issues: Your ad network may have geo-targeting restrictions or certain regions with lower demand, leading to fewer or no ads being served.

Solution:

Ensure your traffic is high quality and from sources that match your ad network’s criteria.
Check if there are any geo-targeting restrictions set within your ad network that could be limiting ad serving in certain regions.

9. Testing:

Browser Testing: Check if the problem is happening in all browsers or just one. This can help you narrow down issues related to specific browser settings or compatibility.
Incognito Mode: Test your site in incognito or private mode to see if ad blockers or cache are affecting ad display.

Steps to Troubleshoot:

Check Ad Tags: Make sure they are up to date and correct.
Review CMP: Confirm it’s properly implemented and recording user consent.
Test Ad Placement: Verify visibility of the ad units on the page.
Check Network/Fill Rates: Ensure there's enough demand from your ad network.
Test Performance: Run your site through performance tools to check for JavaScript or loading issues.

By following this checklist and systematically addressing the possible causes, you should be able to pinpoint why your ad banners aren’t showing up and take the necessary steps to resolve the issue. 

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