What are the key characteristics and monetization model of the Interstitial format?

What are the key characteristics and monetization model of the Interstitial format?

Functional Overview of the Interstitial Format

Our Interstitial ad format is a full-page unit with a distinct monetization model and specific user experience controls.

1. Monetization Model (CPM, Not CPC)

A primary feature of our Interstitial is its compensation model. It operates on a CPM (Cost Per Mille) basis, meaning revenue is generated based on the number of impressions (views) the ad receives. This contrasts with CPC (Cost Per Click) models, as monetization is not dependent on user actions (clicks).

2. Ad Delivery

Similar to our other formats, the Interstitial is displayed based on real-time demand received through our prebid system.
This full-page unit is capable of displaying ad creatives of various sizes.

3. User Experience

To ensure a standard user experience, the format is equipped with a close button (an "X"). This button is programmed to appear after five (5) seconds of the ad being displayed.

4. Customization

The default behavior of this format can be modified. Publishers may request to change the display frequency (e.g., how often it appears per user) or the presence and timing of the close button by contacting our support team directly.

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