Header Bidding is an advanced technology used in programmatic advertising to optimize the sale of digital ad inventory.
The mechanism involves enabling publishers to simultaneously auction their available ad impressions to multiple demand platforms (such as Ad Exchanges, DSPs, and SSPs).
This process creates a unified auction, placing all demand sources in direct competition with one another. This ensures that the publisher receives the best possible price (CPM) for every individual ad impression.
The Moneytizer is a leader in the application of this technology. Our solution connects your site to dozens of SSP partners simultaneously, thereby maximizing competition for your ad inventory and working to secure the best possible CPM for your traffic.