What is the typical CPM (Cost Per Mille) that publishers can expect from The Moneytizer?

What is the typical CPM (Cost Per Mille) that publishers can expect from The Moneytizer?

Explanation of Average CPM (Cost Per Mille)

We cannot provide a fixed average CPM, as this metric is not predetermined. Instead, the CPM for every ad impression is determined in real-time by a competitive auction between dozens of advertising partners for each of your ad slots.

The objective of The Moneytizer is to obtain the best possible CPM for each individual format by connecting your site to a maximum number of advertising partners. These partners are all placed in direct, real-time competition via our Header Bidding technology.

While we cannot guarantee a specific CPM, as each buyer decides the price they are willing to offer, the final CPM rate is primarily influenced by the following key factors:

  • Geographic Origin: The country and origin of your website visitors.

  • Audience Characteristics: The specific demographics and profiles of your audience.

  • Ad Performance: The measured performance of your ad formats, particularly their viewability and click-through rate (CTR).

  • Market Seasonality: Advertising pressure and competition fluctuate throughout the year. For example, demand is always significantly higher in Q4 (before Christmas) than in early Q1 (early January).

Our technology is constantly optimized to maximize auction pressure and increase your revenues. This allows you to test our solution and accurately compare our performance against that of other solutions you may be using.

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