Do ad units affect the loading speed of my website?

Do ad units affect the loading speed of my website?

Summary

No, our ad units are designed to have a minimal impact on your website's user-perceived loading speed. We use asynchronous JavaScript, which prioritizes your content, loading it first before the ads. While tools like GTmetrix might show a longer "fully loaded" time, this is due to a known incompatibility in how they measure programmatic ads and does not reflect your visitors' actual experience. This method does not affect your site's accessibility or its indexation in search engines.


The Technology We Use: Asynchronous Loading

The scripts used by The Moneytizer are powered by asynchronous JavaScript. But what does that mean for you?

  • Content First: Asynchronous loading instructs a web browser to load your website's content (text, images, layout) first.

  • Parallel Loading: At the same time, in the background, it begins to load our ads.

  • No Blocking: The ad loading process runs in parallel and does not block your primary content from appearing.

The end result is that your visitors can see and interact with your website almost immediately, without having to wait for all the ads to be fully loaded.


Why Speed Test Tools (like GTmetrix) Can Be Misleading

If you measure your site's performance with a tool like GTmetrix, you might notice a slight decrease in your overall score after placing our ad units. This is normal and expected.

There is a fundamental incompatibility between how synthetic testing tools measure "speed" and how modern programmatic advertising works.

Test it yourself: You can confirm this by submitting some of your country's biggest and most renowned websites to these tools. You will likely see that they also do not achieve perfect scores, for the same reasons.


User Experience vs. "Fully Loaded Time"

So, why do the tools show a slower time?

The key is understanding what they are measuring. GTmetrix calculates the total time until a page is "fully loaded," which means every single script on the page has finished running.

In programmatic advertising, this includes audience analysis and tracking pixels, which are intentionally designed to load AFTER the content and ads are visible. This allows you to gather data on how users behave with the displayed ads.

Here is a practical example:

  • 1.0 seconds: Your website's text and images start appearing.

  • 2.0 seconds: Your content is fully loaded and readable for the visitor.

  • 4.0 seconds: Our ads finish loading in their designated spaces.

  • 5.0 seconds: A final tracking pixel finishes loading.

A user perceives your site as being ready in 2 seconds. However, a tool like GTmetrix will report the "fully loaded time" as 5 seconds, which can cause confusion. The longer time reported by the tool does not represent a delay for your visitors.


Important Factors to Consider

  1. SEO and Accessibility: The asynchronous loading of ads does not affect your website’s accessibility or its indexation in search engines like Google. Search engines primarily focus on when the content becomes visible and interactive, which our technology prioritizes.

  2. Server Location Matters: GTmetrix's free test server is located in Vancouver, Canada. If your audience is primarily in Europe or Asia, a test from Canada will naturally show a longer loading time due to the physical distance. The Moneytizer uses a global network of servers (a CDN) to display ads from a location close to your user, ensuring they are served as quickly as possible.

The Bottom Line

While synthetic testing tools are useful, they don't always tell the full story of user experience. Our ads are optimized to protect that experience by loading in parallel with your content, not blocking it. All in all, our ads should not negatively affect the real-world loading speed of your website for your visitors.