How does The Moneytizer's technology affect site performance and Core Web Vitals?

How does The Moneytizer's technology affect site performance and Core Web Vitals?

Explanation of Ad Format Impact on Site Load Speed

The Moneytizer's scripts are deployed using asynchronous JavaScript. This technology is specifically designed to optimize page performance by ensuring that your website's primary content is loaded first. The ad units load concurrently or immediately after, preventing them from blocking the rendering of your page content for the end-user.

Regarding Website Speed Measurement Tools (e.g., GTmetrix)

It is possible that upon integrating our ad formats, a performance audit using a tool like GTmetrix may show a decreased score. This is a common and anticipated outcome resulting from a known discrepancy between the methodology of such tools and the nature of programmatic advertising.

This behavior is not unique to our platform; it can be observed when testing many of the world's most prominent, ad-supported websites.

Technical Explanation of the Discrepancy

  1. User Experience vs. Tool Report: The asynchronous loading ensures that your visitors can view and interact with your content while ads are still loading. The user's perceived load time is not negatively impacted.

  2. Measurement Methodology: Tools like GTmetrix often calculate "Full Page Load Time" by waiting for every single script on the page to complete its execution. This includes third-party audience analysis pixels, which are intentionally designed to load after the content and ads are already visible to the user (to accurately measure user behavior).

  3. Misleading Metrics: This methodology can lead to confusing results. For example, your site's content may be fully displayed in two seconds, with our ads appearing two seconds later. However, the tool may report a much longer load time because it is still waiting for background analysis scripts to finish. Therefore, the "total load time" metric in this context is not an accurate reflection of the user's actual experience.

Final Assessment and Infrastructure

  • No SEO or Accessibility Penalty: This asynchronous process does not penalize your site's accessibility or its indexation in search engines.

  • Testing Latency: It is also important to note that many free testing tools (including GTmetrix) may test from a single server location (e.g., Vancouver, Canada). This can artificially inflate loading times.

  • Global Servers: The Moneytizer utilizes a global network of servers (CDN) to ensure ads are displayed quickly by serving them from a location geographically close to each visitor.

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