The "Lite" offer is a specialized monetization solution developed by The Moneytizer. It is specifically designed to provide an adapted monetization path for publishers whose website content may be categorized as "unconventional" or sensitive.
This program was established to address the brand safety requirements of our advertising partners. Many advertisers implement policies that restrict their brand's association with specific content categories, including but not limited to:
Streaming services
Astrology
Dating sites
The "Lite" offer enables The Moneytizer to provide a curated selection of compliant ad formats to these publishers, granting them access to monetization opportunities that might otherwise be unavailable.