Why are certain ad units not appearing in the static position where they were implemented?

Why are certain ad units not appearing in the static position where they were implemented?

Explanation of Dynamic Ad Format Positioning

If you have activated our formats and observe that some are not appearing in the precise positions where you inserted them, it is likely because these formats are dynamic or responsive by design.

This behavior is an intentional optimization feature. It is designed to reposition the ad to ensure the highest possible viewability, which in turn guarantees a higher CPM. This behavior can be modified upon request.

Understanding Dynamic and Responsive Formats

Certain ad formats are programmed to adapt their placement to ensure maximum performance:

  • Footer/Slide-in: This format is polymorphic. It may display as a sticky horizontal banner at the bottom of the screen, a slide-in rectangular unit on the side of the screen, or in some cases, a bubble/small video rectangle.

  • Top Rectangle (code #2): This ad unit is responsive, particularly on mobile devices. Even if it is integrated in a specific static location, on a mobile view, it may be dynamically repositioned within the article text to a location calculated for the highest viewability.

  • IN-TEXT Format: This format is also responsive. It is designed to automatically identify and display the ad creative within the part of your text where it will achieve the best visibility.

Rationale and Policy on Modification

This automated behavior is a core optimization feature designed to maximize the ad's presence on the page, thereby guaranteeing a higher CPM and increasing your revenue.

It is technically possible to modify these formats to disable their responsive or dynamic behaviors. However, we must strongly advise that forcing a static position will result in a loss of revenue, as it overrides the system's viewability optimization.

If you understand this financial impact and still wish to proceed, please contact our support team at contact@themoneytizer.com to request these modifications.

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