I Already Use a Consent Banner. Should I Replace It with The Moneytizer's?

I Already Use a Consent Banner. Should I Replace It with The Moneytizer's?

Summary

Not necessarily, but you must verify that your current CMP (consent banner) is compliant with the latest industry standards. The critical factor is whether your CMP is approved under the IAB's Transparency and Consent Framework (TCF v2.2). If it is not, programmatic ad buyers cannot detect the user consent you collect, which can significantly harm your ad revenue. If your current solution is not compliant, or if you want to ensure guaranteed compatibility, switching to The Moneytizer's free CMP is the recommended solution.

The Most Important Factor: TCF v2.2 Compliance

Before deciding to switch, the first and most important step is to check if your existing CMP is compatible with current advertising norms. As of September 2025, the required standard is the IAB's Transparency and Consent Framework v2.2 (TCF v2.2).

This framework is the universal language used across the digital advertising industry to communicate a user's consent choices from a publisher's website to the ad buyers. If your CMP doesn't "speak" this language, the consent signals are lost.

How to Check Your Current CMP's Compliance

This is simple to check! The IAB Europe maintains an official list of all compliant CMPs.

Your solution must be one of those on this page https://iabeurope.eu/cmp-list/ 

Click the link and verify that your current CMP provider is listed.

What Happens if My CMP is Not Compliant?

If your CMP is not on the official IAB TCF v2.2 list, there will be a direct and negative impact on your monetization.

Programmatic buyers (the automated systems that bid on your ad space) will not be able to detect the consent banner or read the consent choices given by your users. From their perspective, it will appear as if you have no consent. As a result, they will not bid for personalized ads on your site, which could affect your revenues significantly.

When Should I Switch to The Moneytizer's CMP?

Consider switching to our free, integrated CMP if:

  1. Your current CMP is NOT on the official IAB TCF v2.2 list. In this case, switching is essential to protect your ad revenue.

  2. You want guaranteed compatibility. Our CMP is designed to work seamlessly with all our advertising partners ("vendors"), ensuring that consent is properly collected and passed for maximum monetization.

  3. You want simplicity and peace of mind. Our CMP is automatically updated to meet the latest regulations, and it's easily installed via a simple code snippet or automatically with our WordPress plugin.

Bottom Line: If your current CMP is TCF v2.2 compliant and correctly configured with all our vendors, you can continue using it. If it is not, or if you are unsure, switching to The Moneytizer's CMP is the safest and easiest way to ensure compliance and protect your revenue.