We regret to learn that you are not satisfied with your current revenue performance on our platform. We are committed to helping our publishers maximize their ad revenues.
A decrease or loss in revenue can often be attributed to several factors, most commonly seasonal advertising trends or specific technical integration issues.
We recommend performing the following verifications, as they are the most common causes of suboptimal revenue:
ads.txt File: Ensure that your ads.txt file is correctly implemented and fully up-to-date. An absent or outdated file is a critical issue that severely limits advertiser demand and is a primary cause of revenue loss.
Consent Management Platform (CMP): Confirm that a compliant CMP (consent banner) is present and functioning correctly on all pages of your site. This is a mandatory requirement under European regulations, and a lack of valid user consent will prevent ads from being served.
We also recommend verifying that you have inserted the ad format tags correctly and in high-visibility locations. Ad placements with poor viewability will attract lower bids from advertisers and can negatively impact your overall earnings.
Monetization performance is directly correlated with your site's traffic. A drop in earnings may correspond to a decrease in traffic volume or a shift in traffic quality (e.g., source, geography, user engagement). We encourage publishers to continuously enhance their site with high-quality, up-to-date content to maintain and grow a valuable audience.