What is the definition of 'vendors,' and what is the procedure for their integration into a custom CMP?

What is the definition of 'vendors,' and what is the procedure for their integration into a custom CMP?

Definition of "Vendors" and CMP Configuration Requirements

In the context of programmatic advertising, "vendors" are the advertising partners (e.g., SSPs, Ad Exchanges) who purchase ad impressions on your website.

A correct CMP (Consent Management Platform) configuration is essential for these vendors to legally operate and for you to maximize revenue.

1. For Publishers Using a Third-Party CMP

If you utilize your own (third-party) CMP, it is mandatory that you add The Moneytizer's complete list of partners to your CMP's configuration.

Failure to include our full vendor list will prevent those partners from receiving user consent, thereby blocking them from bidding on your inventory and significantly reducing your revenue.

To access the complete vendor list:

  1. Log in to your Moneybox dashboard.

  2. Navigate to the "Consent banner" (or "CMP") page.

  3. Click the option labeled "I already have a CMP" to display the required list.

For additional reference, please consult our guide:

2. For Publishers Using The Moneytizer's CMP

If you are using the CMP provided free of charge by The Moneytizer (in collaboration with Inmobi), please be advised that it is already correctly configured with the complete, up-to-date vendor list.

No further action is required on your part once the CMP is installed.

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